
Why is Korea Running These Days? How Running Transcended Exercise to Become a Culture
We'll introduce you to the atmosphere and trends surrounding running, and why it has become such a significant part of Korean culture lately.
Explore and appreciate Korea's traditional and modern culture

We'll introduce you to the atmosphere and trends surrounding running, and why it has become such a significant part of Korean culture lately.

How did Korean children play? We introduce 5 representative traditional Korean games, including Ttakji-chigi, Kite Flying, Jegichagi, and Yutnori.

Claw machine arcades are trending again in various parts of Korean cities! Discover why they are gaining immense popularity among the younger generation, aligning with the 'small but certain happiness' and keyring trends, and how they differ from Japanese gacha.

Daiso is a must-visit for any trip to Korea! We explore the charm of Daiso, the 'national store' that has shaped the daily lives of Koreans and is now emerging as a K-beauty hotspot.

What are the latest SNS trends in Korea? We analyze the structure of trends created by algorithms and consumer psychology through Ddujjonku and Bomdong Bibimbap.

Explore Korea's captivating culture and hidden treasures through the Netflix animation "K-POP Demon Hunters." It showcases the diverse attractions of Korea, from the lives of K-POP idols to Seoul's landmarks and delicious Korean food.