Trends | K-Culture Space — K-Culture Space

Trends

This trend overview is built from a range of cultural big data. Source: Culture Big Data Platform

December 2025

K-pop

Weight 6.52Cases 295

Works

Weight 6.13Cases 234

Film

Weight 4.52Cases 164

Kimchi

Weight 4.19Cases 118

Seoul

Weight 3.87Cases 134

Director

Weight 3.82Cases 102

Drama

Weight 3.79Cases 117

Philippines

Weight 3.62Cases 77

Overseas K-wave keyword table
Rank	Overseas K-wave Keywords	Weight	Cases
1	K-pop	6.51996	295
2	Works	6.12902	234
3	Film	4.51749	164
4	Kimchi	4.18963	118
5	Seoul	3.86748	134
6	Director	3.82079	102
7	Drama	3.79298	117
8	Philippines	3.62015	77

January 2026

K-MovieTop 5

K-DramaTop 5

K-FoodTop 5

01
Myeong-dong
Seoul · Jung-gu · Tourist Attraction
Mentions
435
02
Dongdaemun Design Plaza (DDP)
Seoul · Jung-gu · Cultural Center
Mentions
20
03
Sungshin Women's Univ. Entrance
Seoul · Seongbuk-gu · Market
Mentions
15
04
National Museum of Korea
Seoul · Yongsan-gu · National Museum
Mentions
47
05
Incheon International Airport
Incheon · Jung-gu · International Airport
Mentions
428

K-BeautyTop 5

Category hotspot table
Category Hotspots	Rank	Mentions
K-Movie: Gangnam	1	1828
K-Movie: COEX Mall	2	671
K-Movie: Seoul Arts Center	3	167
K-Movie: Myeong-dong	4	278
K-Movie: Gwanghwamun	5	228
K-Drama: Cheonggyecheon Stream	1	54
K-Drama: Gyeongbokgung Palace	2	32
K-Drama: Myeong-dong	3	22
K-Drama: National Museum of Korea	4	35
K-Drama: Dongdaemun Design Plaza (DDP)	5	7
K-Food: Myeong-dong	1	435
K-Food: Dongdaemun Design Plaza (DDP)	2	20
K-Food: Sungshin Women's Univ. Entrance	3	15
K-Food: National Museum of Korea	4	47
K-Food: Incheon International Airport	5	428
K-Beauty: Gangnam	1	418
K-Beauty: Gwanghwamun	2	111
K-Beauty: Gwangjang Market	3	57
K-Beauty: Dongdaemun Design Plaza (DDP)	4	208
K-Beauty: Apgujeong-dong	5	65